I don't think so. As Mike and I talked, the security of a long-term job in law enforcement doesn't seem to outweigh the desire to do work that matters. Mike has a heart to be involved in the communtiy and in church. In fact, that is how we have been introduced. We are blitzing a neighborhood near our newest campus location. His work doesn't allow him to follow his passion, and he loves people and exercise.

As I tend to do, I start prodding him about how to make self-employment work, particularly amongst all the competition. I share with him how my friends Steve and Jody Berkey are doing this with 90 Revolutions. Steve is a physical therapist who wants to help triatheletes train without pain. We quickly identify some niche opportunities that can allow him to start and grow a business in exercise. Personally, I don't really care about all the certifications you may have, and the associated lettering behind your name. I want results for my investment, a good experience, and great customer service. Mike can control all 3 of these factors and be successful.

At the end of our conversation, he's really jazzed. His personality is of the type that he will make his plan and follow through. Mike also is thrilled at the prospect of working for himself doing work he loves. Once you find this, work never seems like work.

What are you doing? Do you love it? Are you aftraid to start you own venture? The key to competing with others in your space is finding your niche and an audience that wants what you are offering. You need to make a plan, connect with your audience/tribe, and implement. Success won't come overnight, but you can be successful if you are determined, prepared, and implement.